Analysis of The Strengths and Weaknesses of Burai Tourism Village in Ogan Ilir Regency

  • L Prima Program Studi Arsitektur, Universitas Sriwijaya
  • F Amalia Program Studi Arsitektur, Universitas Sriwijaya
  • A Ulfa Program Studi Arsitektur, Universitas Sriwijaya
  • M N Berlian Program Studi Arsitektur, Universitas Sriwijaya
  • F A Prayoga Aziz Program Studi Arsitektur, Universitas Sriwijaya
  • N Rahmadhino Program Studi Arsitektur, Universitas Sriwijaya
Keywords: Burai Village, tourism village, village potential

Abstract

Burai Village, situated in Tanjung Batu District, Ogan Ilir Regency, South Sumatra Province, has been classified as a tourist village since 2018. The village's economy, which heavily depends on tourism, has been adversely affected by the Covid-19 pandemic. This situation has hindered the village's ability to utilise its significant potential fully. The objective of the research is to analyse the strengths and weaknesses of the village, serving as a foundation for exploring its potential for development. The research utilises qualitative methods, interviews, and SWOT analysis. The findings from this analysis can be used to maximise the tourism potential in Burai Village and other tourist villages across Indonesia. Ultimately, the goal is to uncover and revitalise Burai Village's potential as a tourist destination.

References

Adityawarman, M., Sidik, M. (2022) Prospek Pengembangan Desa Wisata Sebagai Upaya Peningkatan Pendapatan Petani di Desa Burai Kecamatan Tanjung Batu Kabupaten Ogan Ilir, Societa XI – 2, pp. 124 – 129
Arida, I. N. S., Pujani, L. P. K. (2017) Kajian Penyusunan Kriteria-Kriteria Desa Wisata Sebagai Instrumen Dasar Pengembangan Desa Wisata, Jurnal Analisis Pariwisata, vol. 17, no. 1, pp. 1410-3729.
Creswell, J. W., Poth, C. N. (2016) Qualitative Inquiry and Research Design: Choosing Among Five Approaches, University of Nebraska, Sage: United States of America.
Harnani., Setiawan, B., Jati, S. N., Mayasari, E. D., Akbar, M., Rahman, M. H. (2020) Partisipasi Multipihak Dalam Pengembangan Geowisata Di Desa Burai, Tanjung Batu, Ogan Ilir, Seminar Nasional AvoER XII 2020, pp.647-652.
Indah Kartika, Lisnini, Esya Alhadi (2020) Studi Kelayakan Desa Burai sebagai Desa Wisata di Kabupaten Ogan Ilir, Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis, vol.1 no.1, pp. 20-29.
Kartika, I., Lisnini, Alhadi, E. (2020) Studi Kelayakan Desa Burai sebagai Desa Wisata di Kabupaten Ogan Ilir, Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis, vol. 1, no. 1, pp. 20-29.
Kurniati, S. M., Attas, S. G. (2022) Instrumen Penilaian Desa Wisata sebagai Penilaian Kelayakan Desa Wisata Burai Kabupaten Ogan Ilir, JUDIKA: Jurnal Pendidikan, vol. 10, no.1, pp. 81-95.
McIntosh, Robert in: Pendit, Nyoman S (1999) Ilmu Pariwisata Sebuah Pengantar Perdana, Pradnya Paramita, Jakarta.
Meyers, Koen (2009) Ekowisata: Panduan Dasar Pelaksanaan. Jakarta: UNESCO Office Jakarta and Regional Bureau for Science in Asia and the Pacific.
Moleong, L. J. (2017) Metodelogi Penelitian Kualitatif, Remaja Rosdakarya: Bandung.
Sari, M. R., Maulana, N., Setyowati, L. (2023) Pelatihan Keuangan Guna Meningkatkan Literasi Keuangan Pelaku UMKM Desa Wisata Burai, Jurnal Pengabdian Masyarakat, I-Com: Indonesian Community Journal, vol. 3, no. 3, pp. 933-943.
Tyas, Ninik W., Damayanti, M. (2018) Potensi Pengembangan Desa Kliwongan sebagai Desa Wisata Batik di Kabupaten Sragen, Journal of Regional and Rural Development Planning, vol. 2, no. 1, pp.74-89.
Urmila Dewi, Made H., Fandeli, C., Baiquni, M. (2013) Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal di Desa Wisata Jatiluwih Tababan Bali, Jurnal Kawistara, vol.3, no.2, pp. 117-226.
Wirdayanti, A., Asri, A., Anggono, B. D., Hartoyo, D. R., Indarti, E., Gautama, H., Esti, H., Harefa, K., Minsia, M., Rumayar, M., Indrijatiningrum, M., Susanti, T., & Ariani, V. (2019) Buku Membangun Desa: Pedoman Desa Wisata, Kementerian Koordinasi Bidang Kemaritiman dan Investasi: Jakarta, p.29.
Wustari L. H. Mangundjaya (2020) Pengembangan Organisasi: Diagnosis dan Intervensi, Jakad Media Publishing, Surabaya.
Published
2024-08-30
Section
Articles